I Made Bob Clarke’s 1966 MAD Mobile (So You Won’t Have To)
Part 2: Hanging the Mobile, Taking Photos, and Final Thoughts
Part 1 is here; and fancy gifs are here.
NOTE: Click thumbnail for a small version of photo. Click again for full size.
HANGING THE MOBILE
Wow! After about two hours of work, the mobile is completely assembled. Thing is, it’s horizontal so technically not yet a mobile. Where to hang this thing? It is about three feet long and two feet wide. Hanging off a wall won’t work. I found a spare shower curtain hook, taped it to the floor light I was using, and put the top string’s tied-off loop onto the hook.
Picking the mobile up, I realized that it is very light. I feels delicate, and all the straws are drooping (i.e., leaning vertical)! Clarke’s brilliant note about “sliding the straw back and forth to balance” the parts did the trick. It took a tiny adjustment here, a little nudge there, and some more sliding over there to get the straws to start balancing and hanging horizontal. Interestingly the bottom parts started taking shape first, so I worked down to up to get the mobile to hang properly. I worried that the top straw wasn’t going to balance properly, so put some tape on what I thought was the lighter end to get it to balance. Not sure if I needed to do this. I kept moving the center threads in very small amounts. Suddenly, it all worked: a balanced, hanging MAD mobile!
Being a kinesthetic object, the mobile has depth and movement. It constantly looks different, which is very cool. At first, I was anxious walking past it too fast, fearing that it would fall apart. But Clarke’s design skills must have included the fact that the mobile should take breezy walk-bys. I was also afraid to take it off the hook, so left it on the lamp over night.
The next day, it was still hanging and moving fine. My Sweetie gave it a few puffs of air to see it move. It is tougher than it appears (and weighs. It probably only weighs an ounce at the most). I had joked that there was no way a child could hold the mobile like Alfred was doing on the MAD Follies cover, but I was proven wrong. I set up a hook on a hanging ceiling light and had no problem moving the mobile to its new spot. I did go slow, but it kept its shape as I held it and walked the three feet to a more permanent hanging spot.
I really do not have a place to display the mobile, so I do not know how long it will hang. One thing to think about while it hangs is how gravity will pull the threads from the paper parts, especially with Alfred’s head. Alfred E. Neuman holds all the mobile’s weight, so I wonder if the old, dry paper can keep the thread from working through and falling apart.
The main reason I assembled the mobile – and the zeppelin – is because there are no photos or recorded/written documents of how and what these MAD inserts were like to assemble. Taking a photo of a moving object proved tricky. It kind of has a front, which is constantly changing. I spent a good deal of time following Alfred’s face and waiting for the two Spys to align. I pulled out a white sheet and had my Sweetie stand behind the mobile so I could get the objects to “pop” and not get lost in the background. She eventually took better photos while I held the sheet.
One VERY FUN thing is creating gif loops with close ups from the iPhone’s live function. I made a few videos too, which were fun, but the mobile gets lost with anything behind it. In general, the depth of Clarke’s mobile makes it a more enjoyable in-person experience. And it is also fun to see how he got creative with the two-sided aspect of the parts. For example, “ECCH” has the E and the H spaced in a way that it reads correctly both ways. And Clarke put different gags on the panel that the Don Martin figure is painting as well as the egg and Arthur parts.
HOW ABOUT THAT ZEPPELIN? HOW ABOUT BOB CLARKE?
After almost two years, the zeppelin is still on display and still staying together. The mast still proves to be the weak spot due to using plain photocopy paper, but the vessel is still ship shape. After a few months, the mobile is still hanging fine on the ceiling light. We frequently adjust the tied middle threads to make it balance better, and the paper shows no stress at the tied threads. It still isn’t an ideal location, but is good enough for now.
I am glad that Gaines and Feldstein let Clarke create these two mid-1960s inserts. Unlike all the other special bonuses, these took craftiness, skill, patience, and creativity to design and assemble. Clarke pulled off designing both of these objects with great thought and care. Even tough the mobile instructions end stating that “everything falls apart, you tear your hair out, and you swear never to buy MAD again,” there is room for getting it right. And we have Bob Clarke to thank for knowing that his designs would work.